Often the first contact a prospective client or customer has with a company or brand is through written information: a newspaper article, an advertisement, a brochure, a website. It is vital that information contained in these various formats is accurate, easy to digest, and above all, professionally presented. Looking sloppy or unprofessional will not inspire confidence and may put off a potential customer.
With over 25 years in the field, Gaynor has a keen and informed eye for what looks good according to the nature of the product and/or the vision behind the marketing efforts. Frequently she will work alongside an advertising and/or design agency or in-house marketing department to produce finished material such as an advertisement, website, flyer or brochure, advising on overall look and design as well as writing all text.
Brochures/flyers/business prospectus
Marketing material of any sort is vital in getting a brand name known. Gaynor researches and writes all text and advises on factors such as layout, use of colour, quality of paper etc.
Newsletters
Stay in touch with existing clients and reach out to potential new ones. Regular newsletters ensure top-of-mind awareness for news, special offers etc. Gaynor is involved in all levels of production, from initial copy creation to editing, proofing and final production.
Websites
The first ‘port-of-call’ for many prospective clients and customers is via the Internet. A website needs to be eye-catching and offer easily accessed information at the touch of a keyboard. Gaynor works with web-specialists to ensure that the text she writes is accurate and well-suited to the structures of the website. She also advises on the ‘look and feel’ of the website.
Advertising copy and scripts
Gaynor regularly creates text for advertising with a ‘hook’. She also researches and writes scripts for promotional videos etc.
Media liaison
Gaynor will advise on getting a story into the media. Is it newsworthy? If not, Gaynor will help develop an appropriate ‘angle’, advise on which media would cover the story, and discuss whether the photographs and any other material to accompany the story are suitable. She will then research and write media release(s) targeted towards the selected media and arrange for distribution to this media with follow-up.
Speeches, letters
If a special message is required, no matter what the occasion, Gaynor will write it with a tone and style befitting the event.
Ghost-writing, editing
Several writers have come to Gaynor with their material for her careful editing and guidance. These include the Tatham Art Gallery’s ‘Storm in the Wheatfield’ by Brendan Bell, Ardmore’s ‘Ardmore – We are because of others’, ‘Intombazane – Bessie’s story’ by Annalie Kleinloog, and ‘A Fisherman’s Tale’ by Vagn Fenger.